Are you aware that beginning in the 1950's, Kansas City was home to one of the best classical music radio stations in the nation? On 96.5 FM? For me, the voice of classical radio is, and always will be, Patrick Neas, who joined KXTR as an overnight announcer in 1984. He soon worked his way up to program director and then morning show host. I remember driving to KC many times as a child to visit my grandparents, and as soon as we got close to KC, we would turn to 96.5 and try and pick up KXTR's signal. It was such a treat to be able to listen to classical music on the radio, and not just for a few hours a day....but around the clock. It seemed like a miracle that a city the size of KC would have such a treasure on its airwaves. Later down the road, I studied Radio-TV-Film in college, and hosted a classical music program on air, and later became assistant station manager of WISU at Indiana State University. I learned a lot listening to Patrick Neas and tried to apply it to my own style. He was a huge influence on me.
Fast forward to the digital age. KXTR is no longer on the air. Radio, and the music industry as a whole, has been revolutionized by digital down-loading, file-sharing, satellite radio, and most of all, the internet. But Patrick is still here in KC, very much a player in the arts community. He writes a weekly column for the KC Star, and most recently is part of a new start-up doing what he loves the most....programming classical music, now for Radio Bach www.radiobach.com
I reached out to Patrick (I follow him on Facebook) and asked him if he would be interested in getting together sometime to talk about our shared passion: classical music. He graciously accepted my offer and we had a great visit recently at a local coffee shop where we connected instantly. For me, it was like meeting a celebrity.
TH: How did you get your start in classical music radio?
PN: I was going to Rockhurst and I always loved classical
music and I was a big fan of KXTR in high school. So in 1984, I was in college,
and I called up the program director of KXTR and asked for a job and sure
enough they had an overnight shift. And they asked me to do a pronunciation
test and I passed it. And so from that once a week overnight shift I just stuck
with it and eventually became a full-time announcer, then became program
director and then became morning show host.
TH: 1984 to when? When did KXTR go off the air?
PN: 2012.
TH: When did the signal leave 96.5 FM and move to AM?
PN: They took us off of FM in 2000. They thought they could
make more money off alternative rock. We were running KXTR in a shoestring
budget. They had to add a whole staff of people when they switched. Plus, we
had really good ratings when they took us off FM. We had a 4 share, which put
us in the top 5 rated classical stations in the country.
TH: I remember my dad always loved classical radio. As a
youngster in Chicago, I remember him listening to WFMT quite often…which is
still on the air. And then we had KMFA in Austin. And of course, whenever we came to KC, we always had the
radio on KXTR.
PN: I worshiped WFMT for their programming. Their ratings
were not as good as ours, but they had more competition in their market. For a
long time, Chicago had 2 classical music stations. And universities too that
also played some classical music. When I started working at KXTR in 1984 we had
a program director who showed me the schedule that WFMT published in a local
magazine, and it didn’t pander at all….they didn’t play Pachelbel’s Cannon over
and over…and I respected that so much and it has guided me too. I’ve never
tried to pander in what I program. I do try to be reasonable……I’m not going to
program Schoenberg’s Pierrot Lunaire during morning drive…but you know on the
other hand, I am going to play an aria. But we had consultants in the 90’s that
did not want any vocal music on the station. And they had audience testing….so
they would play the William Tell Overture…which doesn’t really get going for
about 10 minutes….the beginning is very unfamiliar for a lot of people (who
only know the “Lone Ranger” theme from it). So they would play it for a minute
and the testing audience would give it a thumbs down…and they’d pull the
William Tell Overture from the playlist! They just didn’t understand the
classical format at all.
TH: Unlike other formats….classical music does not fit into
a little box.
PN: I do have to say that when I was a little kid, my family
had these 2 albums where they would cut right to the “Lone Ranger” theme. And
as a kid that grabbed me, but I think for the average radio listener, that you
have to give it a little time to breathe.
TH: Speaking of children’s records…..since we are both from
the same generation too, do you remember a record called Sparky and the Magic
Piano?
PN: I do, yes!
TH: I don’t know anyone else who does! That’s so great that
you do!
TH: Do you listen to other types of music?
PN: I do listen to other things, but I would say at least
90% of it is classical.
TH: So how did you get introduced to classical music?
PN: My family loved music, and they had music on all the
time. And all different kinds too. My parents were not just classical music
people. They had Eugene Ormandy’s record of Strauss waltzes next to the Beatles, and Simon and Garfunkel. So I was exposed to all of this good music. But for
some reason classical music started to click with me in high school. I still
remember seeing Woody Allen’s movie Love and Death..and that really triggered a
love of classical music.
TH: Prokofiev…….(the
music of Prokofiev was featured throughout this film).
PN: Yes! Discovering Prokofiev…and as you probably know, one
thing leads to another and then you start listening to Shostakovich…and other
Russian composers.
TH: Right…the musical strands or connections that lead to
new musical discoveries. I have been exploring French music lately that way.
Gounod led to Chausson and then to other French composers…but always back to Debussy
for me somehow.
PN: I have been into 19th century French music a lot myself.
I think it’s really overlooked and doesn’t get played in the concert hall
nearly enough. I love Massenet…the Le Cid ballet music. Saint-Saens,
Gounod….Debussy was one of my early loves in classical music. When I was in
high school I played piano, and loved to try and play Claire de Lune. And
Reverie. As I have gotten older I have gotten into some of his more abstract
music….Pelleas et Melisande, some of his tone poems…La Mer.
TH: Debussy is one of my favorite composers for sure.
PN: I have a real fondness for French music. There is
something about French music that I think gets short shrift among classical
music listeners. I don’t think it’s considered as lofty I think…
TH: I don’t get it!:) So what are some of your all-time
favorite composers? I usually ask for top 5.
PN: Who is on your list?
TH: I always start with Bach, Mozart and Beethoven…..but
then it gets so hard. I usually have Debussy at #4, and maybe Villa-Lobos at 5.
PN: Your top 3 are unchanging…mine are so fluid .But I have
to go with 10! Picking 5 is too hard. Another French composer who I think gets
short changed and who I love is Rameau.
He is way high on my list. I love Rimsky-Korsakov. And Dvorak. I don’t think he
ever wrote a bad piece of music……everything is just…..you know…..
TH: I agree. I am still learning so much.
PN: Like you, I have very eclectic music tastes. There are
very few composers that I just totally dismiss. I can find worth in every
different composer and genre.
TH: I love it when I listen to a piece that is new to me….and
I don’t get it! So I go back and try again…and again. And finally I develop an
appreciation for it and it opens a new world to me. I recently wrote a blog
about listening to Penderecki’s Stabat
Mater for the first time…and how I did not get into it at all, but I kept with
it and was finally rewarded.
PN: It’s so interesting you bring him (Penderecki) up. When
I first graduated from high school in ’77, I had some really horrible grunt job
downtown, so I would escape by listening to KXTR…and this was before radio
consultants…so they could PLAY Penderecki at 9:00 am in the morning. It was his
Partita for Harpsichord and Electric Guitar. And that combination of
instruments in my teenage mind was so incredible that it made me a life-long
fan of his music. I don’t think even I would play that piece on the radio. That
program director from back then probably doesn’t know that he made such an
impression on me.
TH: Janacek was a big early influence on me.
PN: Yes….the Sinfonietta…and I love his piano music. I have
grown into composers too. There are some composers who early on I didn’t like
at all…like Chopin…it just seemed like easy listening. Wimpy music. But now, I see there is a lot of blood and
guts in his music and he has climbed really high on my list. And another
composer I liked OK but was not that passionate about but is now one of my
favorites is Liszt. His piano music is unbelievable. He’s a very deep composer.
His Piano Sonata in B-minor is really incredible.
TH: Did you see the writing on the wall when KXTR was moved
from 96.5 FM to AM?
PN: Yes. The history is interesting. KXTR started back in
the late 1950s by a group of classical music lovers who wanted to start an FM
classical music radio station. It started in a house on Metcalf Avenue in
Overland Park. Then it moved to the Country Club Plaza in the space below what
is currently Starbucks.
TH: Oh yeah…it used to be that German restaurant?
PN: Right…it was below that. And then RLDS bought it and moved
it out to Independence. And this is what I remember listening to back in the
‘70’s, they had a segment called Apple Tree Hill…very charming. And then Robert
Ingram bought it from RLDS in 1975 and moved it out to KCK, in this little
trailer with no windows. But it was in a lovely, charming little valley that
had all kinds of wild life..and it was just really neat. And so they owned us
until 1996 when Heritage Broadcasting bought it from the Ingram’s for $11
million dollars….who had paid $500,000 for it in 1975. Two years after that, in
1998, the Sinclair Broadcast Group bought it from Heritage for $22 million
dollars!
TH: Wow, so it went from $11 to $22 million in just 2 years!
PN: In the late 1990’s, after the FCC deregulated the
industry and companies could own as many stations in a market as they
wanted…the price of radio stations just skyrocketed. But now they are in a
financial jam because terrestrial radio has all sorts of competition. Their
revenues are sinking. And these big corporations have these huge debts after
spending millions of dollars acquiring these stations…and they can’t make it
back. It will be interesting if one day they sell them off and they once again
become mom and pop stations.
TH: Maybe it will come full circle?
PN: Maybe….In 2000, when they took us off FM, they told me
at the last minute that they were moving us to AM. And the next day we were on a horrible signal
(1250). Then we moved to 1660. Those were dark days. Although… we hung on for 10
years.
TH: It’s not just the music that brings the listeners. It’s
also the personalities…the interviews …the opportunity to hear music for the
first time. Even with an AM signal, I still tuned in to hear what YOU had to
say. And AM is OK for that.
PN: In 2012, out of the blue, they just blew it up all
together and put a business format on. I should have seen it coming, but still
I wasn’t expecting it. Because we had no overhead. Everything we made was gravy
for them. That’s the history of KXTR.
TH: What have you been up to since then?
PN: For the past five
years I’ve been writing a weekly column for the Star. It’s been really great because
it’s given me another outlet. I have a degree in English. I enjoy it. It is
challenging…it’s a tough gig to write a weekly column
TH: Coming up with ideas and topics to write about each week
must be a challenge?
PN: Yes, and gathering the information, interviewing people
and all that.
TH: Who are some local artists you have connected with?
PN: I enjoyed talking to Charles Bruffy a couple of weeks
ago (Director of the KC Chorale) about the Rachmaninoff Vespers. He is very
entertaining.
TH: I am looking forward to the Verdi in a couple of weeks.
PN: You know, I just talked with Michael Stern about that a
couple of days ago. That’s going to be in my column next Sunday.
TH: That’s a BIG name to talk to!
PN: Yes, and what I love about Michael Stern is he is so
eloquent. He “writes” my column (laughs). He is an exacting musician which is
why the symphony has become so good. They are on fire! And I don’t know if you
have heard any of the recordings they have been making for Reference (recording
label)?
TH: No, I haven’t.
PN: They are Fabulous!
TH: So where do you think classical radio is headed?
PN: I am doing Radio Bach now, and in it’s infancy in so
many ways. It’s an online, 24 hours a day, 7 days a week broadcasting from Johnson County Community
College.
TH: So where do I go to hear it?
PN: RadioBach.com. At this point its music and imaging. We
are going to keep building on it, adding interviews etc. I am not doing a show
yet, but I am hoping to in a year or two. Hopefully I’ll be able to do a
morning show again. And now that we are streaming, I don’t feel beholden to any
kind of crazy consultant ideas…
TH: You can play what you want!
PN: I think it will
distinguish us. The thing about being on the internet is…we are competing with
every classical station in the world. We want to give this a strong, local
angle with arts leaders etc. We’re going to get there.
TH: So you are optimistic about the future of classical
music in society?
PN: I think classical music is hip, and I’m not just saying
that…I really honestly do. I think that people who don’t think its hip aren’t
hip!
TH: I love that! That may be the signature quote for this
interview. Thank you so much for speaking with me.
PN: You are welcome!
Tim and Patrick,
ReplyDeleteI just read this again after many years and enjoyed it immensely! I miss Patrick on Kansas City radio and never give up hope that he will return with a new show. Thank you for this wonderful article.