Saturday, December 5, 2015

Mozart for Infiniti

Mozart's opera, The Magic Flute, premiered on September 30, 1791. And now, 224 years later, the music from his classic opera is being used to market the 2015 Infiniti QX60 SUV. The commercial is called "Be Ready to Winter". Here's a description from

Somewhere in the snowcapped mountains, a gray flag reading "Be Ready to Winter" waves in the wind. A 2015 Infiniti QX60 glides by in slow motion to the overture of Mozart's The Magic Flute. Inside, a family eats popcorn with smiles on their faces. A man in an Infiniti Q70 drives down a ski slope, weaving through the flags, while a woman reverses her Infiniti QX50 through a cone-marked path. Soon, the cars come together against a backdrop of snow and clouds.

Some of you may not like classical music being used to market products of any kind. I disagree completely. Any exposure classical music gets in popular media where it reaches a wide audience, is a good thing. I understand that most people won't know what they are hearing....but that's where I come in....and you. We can learn what it is, and talk about it...and listen to The Magic Flute on Youtube or Spotify etc.....and explore it further.

Here is the commercial:

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